When it comes to marketing it really does need to be personal. I think to recommend the correct strategy one would need to learn a bit more about your business, industry, audience / consumers. With that being said - let me start by answering your questions: 1. Pricing is a loaded question with...
New answer: yes, you should have one.
It depends on the stage of your business. If you are at the beginning, spending money on brand advertising is a sure NO. Which doesn't mean you shouldn't aim to build a brand... Building a brand is always good, it increases the value of your business allowing you also to sell it if you decide y...
Hi I would offer your service/platform to student bodies (student council) at universities and high-schools. I assume (but you would need to check) that they are your target audience and by onboarding one university, you would potentially get hundreds/thousands of clients (the students). Good l...
I guess it will really depend based on your target audience and how you can make yourself stand out. In all cases you can try with the following: 1. PR Focus on getting publicity from blogs and online media sites. This will help you a lot when it comes to user acquisition (your target is alread...
Before you go around announcing your brand name, PLEASE go register the corresponding domain name, WeldedWhatnots.com, which I see remains available for $10 or so. You can probably find a coupon online to buy it for a dollar. Otherwise you're a sitting duck, and it's only a matter of time befor...
If you're asking for templates, with no offense, maybe you shouldn't be creating a strategy...?
I have a business that operates in this space and it can be tricky because of the dynamics. That said, not knowing anything about the sector, size or scope of your business and the question it makes this hard to answer. It's generally accepted that the greatest example of a 2 sided market is th...
Baby goods and services are growing quite rapidly with owlets raising $24 million for their series B and with Momni the caresharing platform taking off both in Utah.
I have. You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer. To be far, you can achieve this same result with tools like Aweber, but they are not as ...