The first $10k of recurring revenue in any startup isn't just "revenue" — it's the difference between living and dying as a startup.

For startups, the best shot we have at living to see a big outcome is not dying along the way. While startups are often focused on "scaling to millions," what they often forget is that long before then it's just about keeping the lights on.

Whenever I'm building a new startup, my first and only focus is, "How do we get to 'life support' revenue so we can survive long enough to figure the rest out?" Having been through this startup phase countless times, I look back and realize that the startups that had the most success were those that were able to weather the (many) downtimes along the way.

Why $10k?

Everyone...