Sometimes our greatest liability is our own experience.

We often look up to executives who have incredible experience in their fields, rightfully so, as these "Gods of Wisdom." We assume their years of hard-earned experience allow them to make forecasts and decisions that the rest of us would just be guessing at.

But what if that same experience worked against them? What if their pattern recognition actually created a dangerous bias that prevented them from innovating on past success?

Founders are pattern-breaking machines by definition. Our whole DNA is based on upending the patterns of the past and creating new products to replace them. So what if the least experienced Founders were the greatest assets of innovation?

Our Bias of Experienc...